Posts Tagged ‘technology’

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Are Press Announcements Passe For Advertising A Medical Spa? Nada!

Sunday, March 28th, 2010

With so much focus on sites, ad words and e-mail advertising and marketing as the perfect way of marketing your little organization, it’s tempting to ask the question: are the old school pr release pass?

Even though ideal website for the present company network is everything but old fashioned. A press release could possibly be just about the most valuable search engine optimization tools you could have. And while a well-written website is a specialty product, once you’ve put in the hard work in to learning to formulate an productive PR campaign, you will realize it’s actually the single most effective resources you can have.

Here are a few tips to making your company pr release truly “work”:

1. Where’s the actual information? Think in terms of the numbers of words and phrases that would fit along one page width, or better still, what can fit in a Google search field. This is what your traffic will see (and what the various search engines could be affected by most fully). Spend sufficient energy on composing a very good heading which will compel your readers and editors who watch lists of head lines fly by them to click and drill more deeply in to your release.

2. Spend most of the focus on the heading as well as the initial 150 words. This is the space the various search engines will look at. Select your key words very carefully. Do not use hyperlinks inside your headline – however link your keywords and phrases inside your initial part generously and with care. Understand that a lot of readers use three or more phrases within their search terms (such as “aesthetic med spa” or “pro teeth whitening”) instead of “teeth whitening” or “medspa.” Any mix of the phrases you have used in your link will result in higher SERP rankings and many more visits to your site.

3. Also the repeats of your website article add up in the readers’ mind as coverage of your firm in the mass media. These days, a appropriately created website article using a robust posting system such as Businesswire could possibly produce hundreds of lists of your release on diverse information outlets that should survive for months or years as search engine results which will reach the fore when a person is seeking out products and providers or simply just undertaking “due diligence” on the organization. This kind of 3rd party approval is crucial to your organization.

4. A powerful publishing service is well worth the cash you pay. Regarding sites that give free blog post submissions? Very well, they are worth what you pay. A majority of these sites don’t create the push, the pull or the news pickup that the top rated wire providers offer. The principle wire services are Businesswire or PR Newswire. To generate a post as affordable as you possibly can, keep the website article to much less than 300 words – this is the base size that the service could post before upcharges, and running 2 limited releases (especially with a couple weeks in between) may generate much more publicity than the usual sole long one.

5. Add a logo with your press release – it’s free! And depending on the company you utilize, it’s very easy to upload photos and videos back-links as well.

6. Some companies, such as PR Web’s EON posting, let you create automatic social networking back links and lets readers to post comments to your press release just as if it’s a web site. A lot of these tend to be wonderful extras.

7. Grant your release extra usage simply by posting its backlinks to Twitter, Facebook, LinkedIn and perhaps even sites like Youtube.com and Stumbleupon. Insert your release on your website (in full length, if you like – you have no fees for added wordcount for what you post there). By “syndicating” the press release amongst several sources you make incredible linkage and SEO traction for your news item, although it’s something you authored and created yourself.

The words you employ within your release is important. Attempt to be sharp, exact, keep away from superlatives and overuse of adjectives, and create it in active voice.

Medical Spa MD is a medspa community of Plastic Surgeons, Cosmetic Dermatologists, and Aesthetic Physicians with more than 3,500 medical spa members world-wide. Medical Spa MD offers physician resources like used cosmetic lasers & IPLs and offers information on nonsurgical cosmetic medical technologies and treatments for skin clinic & laser clinic patients.

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Is Dysport different than Botox?

Friday, March 26th, 2010

Botox & Dysport Treatments

Botox is available from nearly all laser clinics and med spas. It is a purified protein produced by the Clostridium Botulinum Bacterium, which reduces the activity of the muscles that cause glabellar lines (frown lines) that form between the brows over time. The process is non-surgical, physician administered treatment used for patients from ages 18-65. Botox can last up to 4 months but results may vary.

A medical consultation from the physician overseeing the laser clinic will be done prior to receiving treatment which will include a review of allergies, medications and possible contraindications. This will also be the time the patient’s expectations will be set about the outcome of the treatment.

Before a Botox or Dysport injection, the medical provider will determine the areas of injection by examining the patient’s ability to move certain muscles in the brow area. Tiny injections will be made into the muscles responsible for creating the lines. A cold pack or an anesthetic may be used to minimize discomfort to the patient.

Although there is no recovery time there may be some mild side effects at the injection site that are normal. Localized pain, infection, inflammation, tenderness, swelling, redness, and/or bleeding or bruising may occur. Other reported side effects include headache, respiratory infection, flu syndrome, temporary eyelid droop and nausea. Infection at the injection site

Contraindications for Botox and Dysport:

  • Pregnancy / breast feeding / planning to become pregnant

  • Diseases that affect the nerves or muscles( Parkinson’s & MS)

  • (Gentamicin, Tobramycin, Clindamycin, Lincomycin) Antibiotics already in the system

  • Medications for hearth rhythm problems

  • Medications for Myasthenia Gravis or Alzheimer’s disease

Dysport(Reloxin)

Dysport is a paralyzing agent approved by the FDA that’s similar to Botox in that it’s effects and treatment are the same. It’s a botulinum neurotoxin A complex(abobotulinumtoxinA) and is approved for the temporary improvement in the appearance of moderate to severe glabellar lines in adults younger than 65 years of age.

Reloxin was the previous name of the product until the manufacturers decided on the name of “Dysport” upon FDA approval. Although Botox Cosmetic and Dysport function in the same manner and have the same contraindications and results, it should be known that the dosing units of the two agents differ and; therefore, cannot be combined.

Wholesale Botox from Canada is offered by MedicalSpaRX.com, a cosmetic medical community of Plastic Surgeons, Cosmetic Dermatologists, and Aesthetic Physicians with more than 4,000 physician members. Medical Spa RX hosts discount Juvederm from Canada buying options for MedicalSpaMD.com Physician Members.

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Is Click Fraud Hurting Your Medical Practice?

Monday, March 22nd, 2010

If you’re one of the thousands of plastic surgeons, dermatologists, laser clinics and medical spas advertising online with Google Adwords or Yahoo, don’t be surprised to find that at least some of the money you’re paying every month is generated by click fraud.

Don’t think it’s happening to your skin clinic, med spa or laser clinic? Here’s a quote from Michael Caruso, CEO of click fraud services vendor ClickFacts in an interview with Marketing Sherpa:

In particularly fraud prone verticals such as finance, class action lawsuits and medical, we see click fraud rates in the 30%-45% range. These are all categories that see high keyword pricing in the auction model. That makes them particularly tasty for click fraud artists. “If you can make more money from the dark side than the light side of search, there are plenty of people who will take advantage. Plus, it’s not even technically illegal yet.”

There are two main ways that your med spa, laser clinic or skin clinic marketing budget is being drained by click fraud:

First: competitors who see your ad simply click on it, draining your advertising dollars. Second; click fraudsters set up ‘affiliate’ sites are set up that run your ads where they are clicked on by bots or employees. These sites are the most damaging since you’re paying for every click without any return. Click fraud around skin clinics, med spas or laser clinics can be very lucrative since med spas, laser clinics or skin clinics are becoming such a competitive market and the payment per click can be as high as $4-5.

To keep your budget safe you have very few tools. Google just gave advertisers $90 million to compensate for click fraud as the result of a class action suit but you can bet they’re not that interested in your individual account. Especially since they’re making money from click fraud too.

Start by limiting your exposure to click fraud. If your skin clinic, med spa or laser clinic is still running an Adwords or Yahoo campaign, they allow you to limit the maximum amount you spend in a day. Take advantage of this feature by limiting your maximum cost to what you can afford to spend. You can also look for the tracks of click fraud by examining the reports you might have available to you. Multiple clicks coming from the same IP address are a sure sign of fraud.

Malaysia has become such a haven for click fraud ‘sweat-shops’ that clicks generated there are completely discounted by Google and Malaysian accounts for Adwords or Adsense are routinely turned down.

If you’re running search ads, try to protect your skin clinic, med spa or laser clinic by keeping track of your account. You can be sure that you’re the only one really trying to.

Laser Treatments MD is a medspa community of Plastic Surgeons, Cosmetic Dermatologists, and Aesthetic Physicians with more than 3,500 medical spa members world-wide. Medical Spa MD offers physician resources like wholesale Botox and offers information on nonsurgical cosmetic medical technologies and treatments for skin clinic & laser clinic patients.

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Laser Skin Tightening: What Should You Expect?

Saturday, March 20th, 2010

Laser skin tightening treatments are typically performed by a doctor-supervised aesthetician. While devices used for laser skin tightening do vary in method, they all expect to achieve similar results. These procedures usually are performed in monthly treatments and results can be seen gradually over several months. Since the improvement is gradual, it is recommended that a patient takes “before” photos of the targeted treatment area(s) before the procedure, and each month thereafter with a final results photo taken one month after the last treatment. This photo journal can help show the patient their improvements.

Devices Used for Skin Tightening

The goal of this procedure is to encourage more collagen production in the skin. The source of energy used to produce thermal damage can be either lower wavelength laser, radio waves, infrared light, or any combination of the three.

Light wavelengths, specifically in the infrared spectrum, are used to promote tightening of the skin by heating the dermis. This starts the body’s natural healing response. This manner of treatment is called “selective thermal damage”. If the dermis becomes “damaged”, the body will begin to heal itself by encouraging increased collagen production and the remodeling of the existing collagen. As the layer of collagen builds upon itself, the underlying tissues of the skin contract. The results are a tighter appearance to the skin. The majority of infrared devices deliver their light source in one grid, resulting in a large area of controlled thermal damage. One device on the market is the Palomar LuxDeepIR Fractional which delivers light in an array of columns into the target area of tissue and leaves the surrounding areas untouched. The manufacturer notes that this type of technology reduces discomfort and also promotes faster healing time as the new developing areas of collagen can attach to and build upon the untouched areas. In the use of radio frequency devices, a variance exists from one source of energy to bipolar devices constituting two wavelengths.

Why is collagen important to Skin Tightening?

Collagen is an important protein and structural component of skin. Large amounts of collagen are contained in the dermis. Collagen fibers build a strong mesh responsible for maintaining the texture, strength and resilience of skin. As we get older, our collagen fibers start to break down and the epidermal layer thins. The results are visible sagging, wrinkles and folds. Even though fibroblasts can produce more collagen fibers, the human body’s ability to do so decreases as we age.

Results

Although not comparable to plastic surgery, on average, the most dramatic results of laser skin tightening treatments are seen in the neck and jaw line where the dermal layer is thinner. However, results are not seen until months after one treatment or more. Results are also varied depending on differences in skin texture and thickness and a patient’s lifestyle (alcohol, smoking, sleep patterns). Each device states different claims of how painful the procedure is, so some patients may choose to use a topical anesthetic or an analgesic to decrease pain. Side effects may include edema, erythema, or skin blanching immediately following treatment. Rarer side effects of laser skin tightening may include blistering, skin depressions and even slight pigment changes.

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Central Air Purifiers

Friday, March 19th, 2010

We have all heard of central heating and most of us have heard of central air conditioning, but how about central air purifying? Indeed, is there such a thing? When you go to the mall or general department stores, you tend to see local air purifiers, that is air purifiers that clear the air in one room only. They are portable systems, so that you can watch TV with it on and then take it into your bedroom at night.

This is all right as far as it goes, but rooms are interconnected and the ‘dirty’ air soon comes in and mingles with your nice clean air. What you really need to do is clean all the air in the whole house, in every room simultaneously. This would be on the same principal as central air conditioning. In fact most central air conditioning systems incorporate an air purifying system. Admittedly, they are usually pretty basic on older conditioners, but they can be very sophisticated too, if you are willing to get a more expensive new conditioner.

The middle ground if you do not want to upgrade your central air conditioner or even if you do not want to air conditioning, is to fit a central or ‘whole house’ air purification system. This is most easily and most economically carried out if you already have ducting in your house for central heating or air conditioning. The central air purification unit is then simply put in line with your existing ducting.

The central air purifying apparatus is installed into a home’s central HVAC (heat, Ventilation and Air Conditioning) system, just upstream from the air handler (the furnace or the air conditioner), similar to a central humidifier. This type of central installation enables CAP (Central Air Purification) systems to continuously remove allergens, pollutants and other irritants from the air being supplied to the entire occupied living space of the home, rather than just one room. installing the CAP unit like also keeps it completely out of sight and out of the way.

CAP systems can be fitted into virtually any type and configuration of forced air HVAC system, regardless of age, and are a common sense add-on or upgrade. Many of these systems incorporate a powerful ultraviolet light for added purification. This is called photo catalytic oxidation.

Photo catalytic oxidation has been proved to be highly effective at clearing airborne biological and chemical contamination (206% more powerful than chlorine and 157% more powerful than hydrogen peroxide. The energy field in the photo-catalytic chamber is roughly 10,000 times more powerful than natural sunlight).

These modern whole house or central air purifiers are extremely efficient and can give a new lease of life to sufferers of airborne allergies such as pollen. The system is relatively inexpensive, if you already have ducting in place, otherwise that could cost you an extra $3,000 – 4,000. The actual air purification units themselves are a lot cheaper, costing between $300 and $1,000 and the installer can fit them in minutes with common tools.

Owen Jones, the writer of this article, writes on many subjects, but is currently involved with central air conditioner prices. If you are interested in Home Air Conditioning Systems, please click through to our site.

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